INTRODUCTION: In the social and medical sciences there are two broad approaches to enquiry: qualitative and quantitative or unstructured and structured approaches. Qualitative research is based upon the philosophy of empiricism, follows an unstructured, flexible and open approach to enquiry, aims to describe than measure, believes in in-depth understanding and small samples, and explores perceptions and feelings than facts and figures.
To be more detailed, in qualitative research numbers, ratios and percentages are not a matter at all and instead, words matter throughout the process.
Qualitative research is good for research studies that are aiming at finding the truth amidst myth and misconceptions, getting a starting point for research, and exploring into the unknown ideas.
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