Saturday, October 31, 2020

FOCUS GROUPS

 

INTRODUCTION:  The focus group is a form of strategy in qualitative research in which attitudes, opinions or perceptions towards an issue, product, service or programme are explored through a free and open discussion between members of a group and the researcher. The focus group is a facilitated group discussion in which a researcher raises issues or asks questions that stimulate discussion among members of the group. Issues, questions and different perspectives on them and any significant points arising during these discussions provide data to draw conclusions and inferences. It is like collectively interviewing a group of respondents.

RELATED;

1.  QUALITATIVE RESEARCH

2.  EXPERIMENTAL STUDY DESIGNS

3.  RESEARCH METHODOLOGY


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